Unveno Privacy Policy

This Privacy Policy describes how data is processed in connection with the use of the Unveno website available at https://unveno.com and the Unveno application, including its integrations with third-party advertising platforms such as Google Ads and Meta Ads.

1. Data controller

The controller of personal data is:

Tadamart sp. z o.o.
ul. Boczna 5C/10
66-200 Świebodzin, Poland
Tax ID (NIP): 9271970956
REGON: 525605018
National Court Register (KRS): 0001042567

Contact address:

contact@unveno.com

2. What data we process

Depending on how you use Unveno, we may process:

• data provided when creating and managing an account;
• email address and contact details;
• data necessary to handle payments and subscriptions;
• information submitted through contact forms;
• technical information related to the use of the application, such as IP address, browser and device information, login times and activity within the system;
• data from services connected by the user, in particular Google Ads and Meta Ads;
• authorization tokens required to maintain the connection with third-party services.

3. Data obtained from Google

Unveno allows users to voluntarily connect Google Ads accounts they own or have been granted access to, using Google's OAuth 2.0 mechanism.

A connection is established only after the user grants consent on Google's authorization screen.

What Google access we use

To integrate with Google Ads, the application may use the following OAuth scope:

https://www.googleapis.com/auth/adwords

This scope is required by the Google Ads API to access Google Ads data.

Unveno uses the granted permission only to the extent necessary for the features offered to the user in the application.

Unveno does not use the integration to make changes to the user's advertising campaigns on its own. The application uses the Google Ads API to retrieve and analyze the data needed for reporting.

What Google Ads data may be retrieved

Depending on the accounts available to the user and the Unveno features used, the following may be retrieved in particular:

• Google Ads account IDs;
• information about available accounts and Google Ads manager accounts;
• account names;
• information about advertising campaigns;
• information about ad groups;
• information about ads;
• information about keywords and other campaign elements used in reporting;
• campaign types;
• campaign statuses;
• budgets;
• number of impressions;
• number of clicks;
• advertising costs;
• number of conversions;
• conversion value;
• conversion rates;
• CPC, CPA, ROAS and other metrics calculated from advertising data;
• historical campaign performance data.

The scope of data actually retrieved is limited to the information needed for Unveno's reporting and analytics features to work.

Unveno does not obtain the password to the user's Google account.

4. How we use Google data

Data received through the Google Ads API is used solely to provide the features available to the user in Unveno, in particular to:

• display available Google Ads accounts;
• present advertising campaign data;
• create summaries and statistics;
• calculate campaign performance metrics;
• generate reports;
• generate PDF reports;
• compare campaign results and time periods;
• create automated recurring reports;
• analyze campaign results;
• generate campaign recommendations and summaries;
• perform AI analyses offered as an application feature.

Google data is not used for behavioral advertising targeted at the user or to build an advertising profile of the Unveno user.

We do not sell data obtained through the Google API.

We do not transfer Google data to data brokers or advertising platforms for ad targeting purposes.

5. Google data and artificial intelligence

Unveno may use advertising campaign data to perform automated analyses and prepare recommendations available to the user as part of the application's AI features.

Data received from the Google API is used solely to provide user-facing Unveno features.

Data received from the Google API is not used to create, train or improve generalized, non-personalized artificial intelligence or machine learning models.

Where third-party technology providers are involved in delivering AI features, they receive only the data necessary to perform the specific feature for the user and are required to adequately protect the data and not use it for their own independent purposes.

6. Compliance with the Google API Services User Data Policy

Unveno's use and transfer to any other app of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.

Data obtained through the Google API is used solely to provide and improve Unveno features that are directly visible and available to the user who granted access.

7. Storage of Google data and OAuth tokens

To keep the integration running continuously, Unveno may store OAuth authorization tokens, including tokens that allow access to the Google Ads API to be renewed without requiring the user to sign in each time.

Authorization tokens and other data enabling access to third-party services are protected against unauthorized access.

They can be accessed only by systems and authorized persons for whom such access is necessary to provide the service, ensure security or resolve failures.

We store Google Ads data only for as long as necessary to provide Unveno features to the user and to fulfil legal obligations.

After the integration is disconnected or the use of the service ends, data and tokens no longer needed to provide the services are deleted or anonymized, except for data that must be retained under applicable law.

8. Revoking access to your Google account

The user may disconnect their Google account from Unveno at any time.

Access can also be revoked directly in the Google account settings, in the section listing third-party apps and services with access to the account.

Once authorization is revoked, Unveno can no longer retrieve new data from that Google account.

The user may also contact us at:

contact@unveno.com

to request the deletion of data related to the integration.

9. Meta Ads integration

Unveno also allows users to connect Meta advertising accounts through Meta's official authorization mechanisms and API.

Data retrieved from Meta Ads is used for the same reporting and analytics purposes, in particular to present campaign results and prepare reports, summaries and analyses.

The scope of access is limited to the data necessary for Unveno's features to work.

10. Purposes and legal bases of processing

Data may be processed for the purpose of:

• creating and maintaining the user account;
• performing the agreement concluded and providing the Unveno service;
• operating the integrations selected by the user;
• preparing reports and analyses;
• handling payments;
• technical support;
• ensuring the security of the application;
• preventing abuse;
• handling correspondence and support requests;
• fulfilling accounting and legal obligations;
• compiling statistics on the use of the website;
• conducting marketing activities, where permitted by applicable law.

The legal basis for processing may be, in particular:

• the performance of an agreement or taking steps prior to entering into it;
• a legal obligation;
• the user's consent;
• the legitimate interest of the Controller, in particular relating to security, operation of the website and the establishment, exercise or defense of legal claims.

11. Data recipients

Data may be entrusted to entities that support us in providing our services, in particular:

• hosting and server infrastructure providers;
• database and technical infrastructure providers;
• application monitoring and diagnostics tool providers;
• payment system providers;
• email service providers;
• analytics tool providers;
• providers of technology used to perform AI analyses;
• entities providing accounting, legal or IT services.

These entities may process data only to the extent necessary to perform the services entrusted to them and in accordance with appropriate data protection obligations.

We do not sell users' personal data.

12. Transfers of data outside the European Economic Area

Some providers of technologies used by Unveno may have infrastructure or affiliated companies that process data outside the European Economic Area.

Where personal data is transferred outside the EEA, such transfer takes place using the mechanisms provided for by applicable data protection laws, such as European Commission adequacy decisions or standard contractual clauses.

13. Data retention period

Data is stored for as long as necessary to fulfil the purpose for which it was collected.

Data related to the user account may be stored for as long as the service is used.

After the service ends, some data may be retained for the period required by law or necessary to establish, exercise or defend legal claims.

Data processed solely on the basis of consent is processed until consent is withdrawn, unless there is another legal basis for further processing.

14. Data security

We apply technical and organizational measures to protect data against loss, unauthorized access, disclosure or modification.

Data transmission between the user's device and Unveno is secured using an encrypted HTTPS/TLS connection.

Access to infrastructure and data is restricted to the persons and systems that require it to perform their tasks.

We regularly update our software and back up our systems.

15. Hosting

The website uses the hosting infrastructure necessary for its proper operation.

In connection with the operation of the technical infrastructure, the following may be processed, among others:

• IP address;
• date and time of the request;
• address of the requested resource;
• browser information;
• operating system information;
• diagnostic information;
• error and security logs.

This data is used to maintain, diagnose and secure the application.

16. Google Analytics and analytics tools

The website may use analytics tools, including Google Analytics, to analyze how the website is used and to improve its performance.

Depending on the configuration and the user's consents, these tools may use online identifiers, cookies and information about the user's device and activity.

The analytics tools used on the website are not used to analyze the contents of the user's connected Google Ads accounts.

17. Cookies

The website uses cookies and similar technologies.

Cookies may be used to:

• ensure the website works properly;
• maintain the user's session;
• remember settings;
• ensure security;
• compile statistics;
• carry out analytics and marketing activities - if the user has given the required consent.

The user can manage cookie consents using the mechanism available on the website and their browser settings.

18. User rights

To the extent provided for by applicable law, the user has the right to:

• access their data;
• rectify their data;
• have their data erased;
• restrict processing;
• data portability;
• object to processing;
• withdraw consent at any time, where processing is based on consent.

Withdrawal of consent does not affect the lawfulness of processing carried out before its withdrawal.

The user also has the right to lodge a complaint with the President of the Personal Data Protection Office (UODO) in Poland.

19. Privacy contact

For matters relating to data protection, the Google integration, data deletion or revoking access, you can contact us at:

contact@unveno.com

20. Changes to this Privacy Policy

This Privacy Policy may be updated in the event of changes to Unveno's functionality, the technologies used, the scope of integrations or applicable legal requirements.

The current version of the Privacy Policy is always published on the Unveno website.